Fashion For Less: Runway Rundown Interview

Kim from Runway Rundown: Jamie and I wanted to build something of our own and eventually see it take us to a place where we could be working for ourselves on our own terms. One day while taking our dog for a hike we pretty much hatched out an idea to build a business based on our combined interests. I've always been inspired by
Muse: What makes RR different from other fashion websites?
RR: We are extremely content specific. You will never see posts of me and what I'm wearing. I think we provide a completely different service from all the blogspots and wordpresses amongst the online fashion world. As much as I love them and am addicted to quite a few fashion bloggers I wanted Runway Rundown to be more of a fashion source than a fashion diary. I want readers from all over the world to come to Runway Rundown to see how easy shopping within an affordable budget can be.
RR: We are extremely content specific. You will never see posts of me and what I'm wearing. I think we provide a completely different service from all the blogspots and wordpresses amongst the online fashion world. As much as I love them and am addicted to quite a few fashion bloggers I wanted Runway Rundown to be more of a fashion source than a fashion diary. I want readers from all over the world to come to Runway Rundown to see how easy shopping within an affordable budget can be.
Muse: Is it difficult to find affordable versions of designer looks?
RR: I wouldn't say its very difficult it just takes a creative eye. I am seldom ever able to find a look for less that is identical to the runway version, but I feel good about that. I am not going for knock-offs just designer inspired style. Sometimes viewers mention that the look isn't even 50% close to the designer look but thats when I think it gets interesting. Even though the silhouette of a dress doesn't match I've called out a color blocking trend or a similar materialization.
RR: I wouldn't say its very difficult it just takes a creative eye. I am seldom ever able to find a look for less that is identical to the runway version, but I feel good about that. I am not going for knock-offs just designer inspired style. Sometimes viewers mention that the look isn't even 50% close to the designer look but thats when I think it gets interesting. Even though the silhouette of a dress doesn't match I've called out a color blocking trend or a similar materialization.

RR: That's the really great and easy part about it all. Every look for less item is chosen because it is currently available for sale online through a verified e-commerce site. you can click on any item of clothing and it will take you directly to the online retailer that is selling it. We put you just one click away from a new outfit!
Muse: How has your experience working with designer Robert Rodriguez influenced your vision and goal for Runway Rundown?
RR: I was able to take the parts of the fashion industry that I like most and put it into what Runway Rundown is today. The main things of interest being styling and publicity. I love researching trends and markets and understanding how todays customer is shopping. I also love spreading the word about Runway Rundown through endless online and media venues. Its been a great experience so far meeting new people and building Runway Rundown into what it is today.
RR: I was able to take the parts of the fashion industry that I like most and put it into what Runway Rundown is today. The main things of interest being styling and publicity. I love researching trends and markets and understanding how todays customer is shopping. I also love spreading the word about Runway Rundown through endless online and media venues. Its been a great experience so far meeting new people and building Runway Rundown into what it is today.
Great interview, Cheryl!
ReplyDeleteThat looks like a great site! Good job with the interview:)
ReplyDeletexx
Kim looks stunning! :)
ReplyDeleteHuge fan of RR and I'm glad you did this interview :)
XX
http://fortheloveoffashionandotherthings.blogspot.com
Great feature - I love Runway Rundown!
ReplyDeletexoxo ~ Courtney
http://sartorialsidelines.blogspot.com
wow great outfits! nice interview ^^
ReplyDeleteNever heard of the company. Thanks for the introduction. Off to peek at their website;-)
ReplyDeleteThats awesome, Im glad I got to learn about this company. She is a very intelligent woman!
ReplyDeletexoxo
Miss Neira
Thank you for the interview & heads up (I hadn't heard of them before). I just looked at their site & it's really great :-)
ReplyDeleteFabulous interview!
ReplyDeleteI love Runway Rundown!
xoxox,
CC
Such a fab concept, isn't it? Great interview! :)
ReplyDeleteGREAT INTERVIEW this site sounds amazing!!!
ReplyDeleteWhat a simple but effective concept. Thanks for the intro to the site.
ReplyDeleteLove love love these looks!!
ReplyDeleteGreat blog *_*
New follower ;)
Thanks a lot for visit my blog and comment :)
XoXO
C.
I like so much your blog!!
ReplyDeletewonderful job on the interview love...I really love how she answered the question and wow...she has really made a name out ofher blog...
ReplyDeleteKisses
Sweet
PensandLens
@mistytewest
This is such a fantastic interview, Cheryl! I have spoken to Kim a few times and she is incredible sweet; it's wonderful to learn more about her!! :)
ReplyDeleteGreat interview, it was a fun read.:D
ReplyDeleteThanks for the link, I will be visiting after this.
Happy Wednesday!:D
***** Marie *****
allthingsmarie.com
I love Runway Rundown! Great interview :)
ReplyDeletehi,I became a fallower=)))
ReplyDeleteThat is such a cool idea for a website. Great interview! :)SArahD
ReplyDeleteFabulous interview! I have heard so many good things about Runway Rundown. Awesome to hear about it from the source. ;)
ReplyDeletethis interview is super well thought out. she is super cool too.
ReplyDeletebtw i love the new layout.
xoxo
mina
Lovely interview.. She's got style for sure.. and cute (of course)
ReplyDeleteLee x
finale in boston is totally awesome, yay! thanks for checking out my blog, following you now =)
ReplyDeletehttp://ilovemochi.blogspot.com/
What an awesome fashion summery! I love your blog, it's like an online magazine :)
ReplyDeleteFabolous interview! thank you for your sweet comment, i follow you since now! we keep in contact...
ReplyDeleteKisses dear!
http://lipstickcandy.blogspot.com/