As social media has gone up in value, for some people, actual blogs have gone down. Some bloggers noticed less readership on their websites and even decided to do away with them entirely in exchange for social media only. For me, I've been blogging for way too long to just give it up like that. But I do spend a considerable amount of my time on social media. It's an extension of my blog and I try to do my best to utilize my social media to gain readership to the Muse.
I'm in a few groups on both Facebook and Instagram to help boost engagement. These are groups made up of bloggers and vloggers who share ways to engage with their content. Engagement includes blog comments, post likes, post comments, video views and more. These groups started a few years back, but it seems like a new one pops up every month. With all the social media algorithm changes and the attention given to social over blogs, many bloggers have joined these groups to help stay relevant in an over-saturated world.
Although there are obvious benefits to these groups, there are some drawbacks as well. If you're in too many, then they can become quite time consuming. But that's a controllable problem. You can always opt out. But I've found that no matter the group or the platform, there will always be moochers: people who use these groups for their own benefit without reciprocating the favors in return. And that's simply something that I just don't understand.
I really couldn't fathom the idea of asking for something and not reciprocating the favor, especially not in this industry. As bloggers, we understand how much work we put into our content whether that be an unboxing video, a roundup post, or a social share. So why would someone who knows what it's like to be on this side of the track take advantage of others? But it's a very prevalent issue, especially now that it seems like engagement is king instead of content.
And maybe that's the underlying issue. Many are concerned with engagement but don't care how they get it or if they give it. If you don't believe in the art of reciprocation, then don't involve yourself or maybe even re-assess your priorities.
Please let me know how you feel about the state of blogging, the social media impact, engagement and more in the comments below -- even if you disagree with me. I'd love to hear what you think! And yes, I know there are way more serious things going on in the world right now...